Hey social entrepreneurs, freelancers, not-for-profits, change makers and small businesses with a purpose!
If you’re doing good in the work, it’s time to discover your true brand and speak to the hearts of your audience.
It’s time to craft the words that win people over! If you’re looking to do good in the world, you’ll learn the basics of powerful copywriting without industry jargon.
We’ll share the simple ways you can remember to choose the right words to powerfully pitch your business, cause, not-for-profit, or personal brand.
What will we cover?
Through sharing the career insights of a recovering copywriter we’ll cover:
- Understanding your brand
- Your audiences needs
- Copywriting in the for purpose space
- Plenty of examples of create advertising
- Writing your brand story
- Finding your writing process
What to bring
- Pen
- Paper
Accessibility
- Closed Captions
- Discounted Early Bird Tickets
- Free Tickets for First Nation Attendees
- Auslan Interpreters Upon Request
Who will be teaching?
AJ (him/him) toiled for years as a creative storyteller in marketing agencies and government.
Now he works with passionate changemakers: environmentalists, educators and charities to help teams get creative and tell their powerful stories. He crafts copy and trains organisations in media and public speaking. He also designs workshops that fuel ideas and generate laughter.
You can find out more about AJ at ajtennant.com or come along for free to a Better Conversations meetup (live or online).
Important info:
Photo by RODNAE Productions from Pexels
Any questions or other accessibility requests? Feel free to email delsi (she/her) at melbourne@lanewaylearning.com.