The Reality: The job market is crowded. More people are competing for fewer roles. And if you can’t clearly communicate what makes you valuable, you get overlooked, no matter how good you actually are. Most professionals struggle with this. They ramble when asked “so, tell me about yourself.” They undersell in interviews and end up sounding like everyone else on paper. It’s not a talent problem. It’s a clarity problem.
The Good News: You don’t need to be the loudest person in the room. You need to be the clearest. A powerful personal brand isn’t about self-promotion but about self-clarity. When you know exactly who you are, what you do, and why it matters, the right opportunities start coming to you. And this is something you can learn.
What will we cover?
This is a practical session. No fluff or vague inspiration. You’ll walk away with real tools you can use immediately.
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Define your Professional Identity using the 6 Pillars framework
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Articulate what you actually do (not your job title, but your real value)
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Uncover what makes you genuinely valuable to an organisation
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Create a clear, compelling brand message you can deliver anywhere
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Position yourself so the right people notice and remember you
Who This Is For:
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Mid-to-senior professionals feeling stuck, invisible, or unclear on their next move
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People who’ve been let go or are worried about job security
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Anyone who struggles to answer “so tell me about yourself” with confidence
The Outcome: By the end of this session, you won’t just understand personal branding. You’ll have started building yours. You’ll know how to talk about yourself with clarity and confidence. And you’ll have a plan to become visible in your industry. It’s the difference between being one of hundreds of applicants and being the one they remember.
What will I need?
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Something to jot down ideas
Accessibility
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Closed Captions
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Free Tickets for First Nations Attendees
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Discounted Early Bird Tix
Who will be teaching?
Johnathan (he/him) is a Senior Career Consultant who specialises in Career Management Strategies and Personal Branding. Over the last 8 years, he has worked with over 400 professionals across a range of industries to help them consciously and strategically design the career they truly desire.
Johnathan can help you find your professional ‘voice’ with proven strategies that enable you to design your career exactly the way you want it to be and feel more energised in your work than you ever thought possible.
Important info:
Questions about the class or other ways we can assist with accessibility? Just email us at melbourne@lanewaylearning.com.
Photo by Rupert Britton on Unsplash