Write Copy People Actually Read

This class has passed
This class has passed

What’s it all about?

Do you have a love-hate relationship with words? Nothing is worse than staring at a blank page. Well, getting your work back covered in red pen is a little worse.

But don’t worry. Great writing skills can be taught, which is why this class will teach you how to write searchable, bold and hardworking content that will make your audience stop and take notice.

If you’re a newbie writer, university student, communications professional or just want more people to open your emails, then this class is for you!

What will we cover?

In this class you’ll learn how to:

  • Identify the purpose of your piece
  • Discover your reader’s pain points
  • Write a read-me-now headline
  • Include a click-worthy call to action
  • Edit for grammar, punctuation and SEO (search engine optimisation)
  • Make your piece look good on the page

Who will be teaching?

Rachel Kurzyp profile pictureWriter and communications consultant Rachel Kurzyp helps make people and businesses fabulous on the internet. Over the last eleven years she’s worked with small businesses, brands and NGOs across six continents, and has been a volunteer in Bangladesh, Kenya and Australia. Her writing has been featured in global publications including The Guardian, SBS, The Big Issue and Frankie. Rachel also sits on the board at Laneway Learning and WhyDev, teaches business communications at RMIT, and runs her sellout copywriting masterclass Write Copy People Actually Read.