Unveiling the Tricks of Food Marketing

This class has passed
This class has passed

What’s it all about?

“Made with real fruit”, “No artificial colours or flavours”, “Good source of calcium”; what do these nutritional claims really mean and how do they affect my health? For as long as food has been packaged in shiny boxes, colourful cans and glossy bottles food manufacturers have tempted us to choose their brand, desire their food and crave their drinks.

This workshop will bestow you with turbo-X-ray vision to decode and ignore the tricks and traps of food marketing. Learn how marketers push the truth, twist regulations and use our fears and desires to lure us into the sparkly web of food advertising.

What will we cover?

We will:

  • Learn to understand sneaky tricks used by food marketers to entice us to buy their products.
  • Decode health and nutritional claims and understand how a sugary cereal can claim to be a “good source of fibre”.
  • Differentiate between information and misinformation.
  • Appreciate the infinite and omnipresent powers of a “celebrity endorsement” – from Oprah to Gwyneth to Beyoncé.
  • Learn how to ignore marketing, propaganda and advertising and make up your own mind!

Who will be teaching?

SivanSivan Kohn has been fascinated with science and health ever since she got her first home lab kit at age three! Basically, she is a science geek and clinical pharmacologist with more than 15 years experience in health and public health. After working in Switzerland, the UK, USA, Spain and Argentina, Sivan returned to Australia and opened up a small business in health promotion. Buzz Biomedical uses a scientific approach to promote health, correct misconceptions and decode the confusing and conflicting health information we are constantly exposed to. You can also find her on Twitter and Instagram.