Social Media for Social Change

This class has passed
This class has passed

What’s it all about?

How to change the world with Facebook, Twitter, Google and other social media?… hmmm.

Well in his experiences with the Global Poverty Project the teacher of this class has been lucky to utilise social media for social change to see great effects in awareness, advocacy, policy change and commitment.

This lesson is not a debate about ‘clicktivism’, it is about the practical application of social media for social change.

Come see what has worked for the Global Poverty Project and think about how you can utilise social media tools to put forth your passions and ‘be the change you want to see in the world.’ (cred Ghandi for that one).

What will we cover?

  • The history of how the Global Poverty Project has utilised social media with campaigns, concerts, public and political engagement resulting in government commitments of $m’s towards polio eradication, 15 million following the Global Citizen Festival online and more
  • Why, when and how to use social media for your change
  • The difference and different uses of twitter, Facebook and Google +
  • The Global Citizen online platform
  • Build your own social justice movement
  • A few resources and technical links to effective utilisation of social media for social justice
  • Take away ideas and the practical application of social media for social justice – leave with ideas and actions to support change already out there or to create your own change
  • A matter of laying it all out on the table for people to choose, adapt and modify what is useful and practical to them
  • Thorough sharing, learning, question and answer sessions to delve deeper into all things social media and social justice

Who will be teaching?

d’Arcy Lunn is not a social media expert, nor does he spend his life on social media. He has been fortunate to use social media to grow a movement working towards seeing the end of extreme poverty.

In the past 4 years he has worked with the Global Poverty Project as well as enacted a lot of his own personal campaigns – not forcing people to do things but using a mix of information and inspiration to engage and give people opportunities to act upon the topics and issues of extreme poverty.

d’Arcy is a teacher by trade but lives and breathes activism, advocacy and social justice. In the past year he has built and grown The End of Polio campaign in Canada, the US, Pakistan, Aotearoa New Zealand and Australia.

He gave a version of this class at the Internet at Liberty conference hosted by Google in Washington DC last year. Check out more on Global Citizen for the latest ways we try to engage people with social justice –